Affiliate Disclosure

Effective date: May 21, 2026 Last updated: May 21, 2026

Senior Dog Daily ("we," "our," or "us") is operated by Sarah Bennett as a sole proprietorship. This page explains exactly how we earn money, when we use affiliate links, and how we keep those relationships from shaping what we recommend.

A short, plain-English summary

Some links on this Site are affiliate links. If you click one and buy something, the merchant pays us a small commission.
It does not change your price.
We only recommend products we have researched or used. We never accept payment in exchange for positive coverage.
The biggest single program we use is Amazon Associates. As an Amazon Associate, we earn from qualifying purchases.
Every article that contains affiliate links carries a disclosure near the top of the article — not just at the bottom.

The rest of this page is the detailed version of the same thing.

1. What an affiliate link is

An affiliate link is an ordinary product link with a small tracking code attached. When you click such a link, the merchant — for example Amazon, Chewy, or a direct-to-consumer brand — sees that you arrived from Senior Dog Daily. If you then buy something during a defined window of time, the merchant pays us a percentage of the sale or a flat fee per order or lead.

You pay the same price whether or not you use our link. The commission comes out of the merchant's margin, not your wallet.

2. Why we use affiliate links

Senior Dog Daily is reader-supported. We do not charge a subscription, and we do not run aggressive on-page advertising. Affiliate commissions are the way we keep the Site running and pay for the time it takes to research articles, compare products, and update older content.

If you find our content useful and decide to buy something we have recommended, using our link is a simple way to support the work at no extra cost to you. There is no obligation to do so.

3. Programs we participate in

We currently participate in, or plan to apply for, the following affiliate programs. We update this list as programs change.

General retail

Amazon Associates (US)
Chewy Affiliate Program (via Impact)
Skimlinks (multi-merchant aggregator)
PetSmart Affiliate Program

Prescription and OTC pet pharmacy

PetCareRx
1-800-PetMeds

Pet insurance

Lemonade Pet Insurance (via Impact)
Healthy Paws Pet Insurance
Pumpkin Pet Insurance (via Impact)
Spot Pet Insurance
Embrace Pet Insurance
Petplan / Fetch

Fresh and premium food

The Farmer's Dog (via CJ Affiliate)
Ollie Fresh Food (via Impact)
Just Food for Dogs (via Impact)
Nom Nom (via Impact)
Sundays for Dogs

Supplements and health products

PetLab Co. (via ShareASale)
Front of the Pack (via Impact)
Native Pet
Dr. Buzby's Toe Grips

Equipment and mobility

Big Barker (direct affiliate program)
Furhaven (via Amazon)
Casper
K9 Carts / Walkin' Pets (mobility carts for senior and disabled dogs)

DNA, telehealth, and microchipping

Embark Vet DNA Test (via Impact)
Wisdom Panel (via Amazon)
Vetster / Pawp (telehealth)
PetMeds / 24PetWatch (microchipping)

End-of-life care

Lap of Love (at-home hospice and euthanasia services)

If a particular article uses other programs not listed here, the disclosure on that article will say so.

4. Required Amazon Associates statement

The Amazon Services LLC Associates Program is an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

As an Amazon Associate I earn from qualifying purchases.

This statement is required by Amazon's Operating Agreement and applies to every Amazon product link on the Site.

5. How we choose what to recommend

Our editorial process is independent of our affiliate relationships. Specifically:

No paid placement. We do not accept money in exchange for adding a product to a "best of" list or for writing a positive review. If a brand pays us to write about a product (for example, a sponsored review), that arrangement is disclosed separately and prominently in the article itself; see Section 8 below.
No commission-driven rankings. When we rank or compare products, the ranking is based on what we believe is best for senior dogs and their owners — not on which program pays the highest commission. A product that pays us nothing can still be our top pick.
Research-first. Every product we recommend has been either used in our household, hands-on tested, or thoroughly researched using veterinary literature, manufacturer documentation, and verified owner reviews.
We can decline. If a brand asks us to write about a product we do not consider safe, appropriate, or honestly recommendable, we decline — regardless of the commission offered.

Our recommendations are our editorial opinion. Whether a product is right for your dog is a decision for you and your veterinarian.

6. Where you will see disclosures

The Federal Trade Commission requires affiliate disclosures to be "clear and conspicuous" — meaning visible to a reader without scrolling to find them, and located near the recommendation itself. We meet that standard as follows:

Top-of-article banner. Every article that contains one or more affiliate links carries a short disclosure near the top of the article, before any recommendation appears. It reads:

"This article contains affiliate links. If you buy through one of them, we may earn a small commission at no extra cost to you. See our Affiliate Disclosure for full details."
In-line marking. Where it adds clarity, we mark individual product callouts with a short tag such as "(affiliate link)."
Sitewide footer link. A link to this Affiliate Disclosure appears in the footer on every page of the Site.
This page. The page you are reading is the full, detailed disclosure.

A disclosure tucked at the bottom of an article, in tiny grey text, or hidden behind a click — by itself — does not meet the FTC standard. We do not rely on those.

7. Our editorial integrity rules

These are the standards Senior Dog Daily holds itself to. They apply to every article, brief, review, newsletter, and social post:

No fabricated data. Every health claim is sourced. Statistics, prevalence figures, and study findings include a citation to the original work. If we are not certain of a number, we do not use it.
Prices match the merchant. Product prices on the Site are pulled from the merchant's current page at the time of writing. If a price changes, we update the article on our next 90-day review cycle, or sooner if we notice a significant shift. Prices are usually noted with an "as of [month, year]" tag.
No invented veterinarians. We do not put fictional "Dr. Smith" quotes on the page. When we quote a veterinarian, we link to the veterinarian's published work or interview, with full name, credentials, and source.
No "medically reviewed by" badge without a real reviewer. Until we work with a licensed veterinary medical reviewer, we do not place that badge on articles.
Photographs are honest. Photographs of our own dog, Lucy, are real. Stock photographs are clearly stock. We do not use AI-generated photographs of dogs, since they often misrepresent breeds and anatomy.

These rules exist because we cannot ask you to trust our recommendations if we cut corners on the facts.

8. Sponsored content and gifted products

Affiliate links and sponsorships are not the same thing, and we handle them differently.

Arrangement	What it is	How it is disclosed
Affiliate link	A link with a tracking code; we earn a commission only if the reader buys. The brand has no editorial input.	Top-of-article banner + this page.
Sponsored post	A brand pays us a flat fee to write about a specific product. The brand may suggest topics but does not approve the final article.	A clearly labeled "Sponsored by [Brand]" notice at the top of the article, plus the affiliate banner if affiliate links are also present.
Gifted product	A brand sends us a product at no charge so we can review it. No money changes hands.	A "Note: [Brand] sent us this product for review" statement near the relevant section.
Press / sample for editorial	A brand sends a sample with no expectation of coverage.	Disclosed only if the sample influenced the article.

We do not accept gifts, samples, or compensation in exchange for a commitment to positive coverage. Any sponsored or gifted-product article is held to the same accuracy and integrity standards as our regular content.

9. Tracking, cookies, and your privacy

When you click an affiliate link, the destination merchant sets its own tracking cookies and may collect data about your visit. We see only aggregated, non-personal performance data from our affiliate networks (such as total clicks or conversions). We do not see your purchase details, payment information, or identity. See our Privacy Policy for the full picture.

10. FTC compliance

This disclosure is intended to comply with:

The Federal Trade Commission's Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255), including § 255.5 on disclosure of material connections.
The disclosure obligations imposed on us by the Amazon Services LLC Associates Program Operating Agreement and by the operating agreements of the other affiliate programs we participate in.

We treat the FTC's standard — disclosures that are "clear and conspicuous," made near the recommendation, and worded in plain language a reasonable reader would understand — as a floor, not a ceiling.

11. Changes to this disclosure

We update this page whenever we join or leave a major affiliate program, change how we display disclosures, or change our editorial integrity rules. When we do, we change the "Last updated" date at the top. If a change is material, we note it prominently for at least 30 days.

12. Questions

If you have a question about a specific recommendation, an affiliate relationship, or this disclosure, email us:

Email: sarah@seniordogdaily.com Subject line: "Affiliate Disclosure"

We read every message.

— Sarah Bennett, on behalf of Senior Dog Daily