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Senior Dog DailyOlder dogs. Bigger hearts. Better days.

Privacy Policy

Effective date: May 21, 2026 Last updated: May 21, 2026

Senior Dog Daily ("Senior Dog Daily," "we," "our," or "us") is operated by Sarah Bennett as a sole proprietorship based in the United States. This Privacy Policy explains what information we collect when you visit seniordogdaily.com (the "Site"), why we collect it, how we use it, and the choices you have.

If you have a question about anything below, email sarah@seniordogdaily.com.

A short, plain-English summary

  • We do not sell your personal information.
  • We use Google Analytics 4, Cloudflare Web Analytics, and Microsoft Clarity to understand how the Site is used. You can opt out of analytics through our cookie banner.
  • If you sign up for our newsletter, we send your email address to Beehiiv, which delivers the emails. You can unsubscribe at any time using the link at the bottom of every email.
  • When you click an affiliate link, the merchant (e.g., Amazon, Chewy) sets its own cookies and may know that the click came from us. We do not see your purchase details.
  • We respond to GDPR and CCPA requests at sarah@seniordogdaily.com.

The rest of this page is the detailed version of the same thing.

1. Who we are

Senior Dog Daily is an independent publication about senior dog care, written by Sarah and Leo Bennett. We are not a corporation. The site is operated by Sarah Bennett as a sole proprietorship.

Data controller: Sarah Bennett, doing business as Senior Dog Daily Operations: Based in the United States (American Midwest region) Contact for privacy requests: sarah@seniordogdaily.com

For EU and UK readers: because we operate from the United States, we are the data controller under the GDPR and UK GDPR for any personal data we process about you through this Site.

2. What we collect

2.1 Information you give us

  • Email address (and optional first name). When you subscribe to our newsletter, leave a comment, or email us directly.
  • Comment content. If we enable comments on articles, the text you submit, along with the email address and any name you provide.
  • Correspondence. The contents of emails you send to us and our replies.

2.2 Information collected automatically when you visit

  • Standard log data. IP address, browser type and version, operating system, referring URL, pages visited, time and date of the visit. This is logged by our host and by Cloudflare for security and performance reasons.
  • Analytics data. Pages viewed, time on page, scroll depth, clicks, device type, approximate geographic location (country/region level), and similar interaction data, collected through Google Analytics 4, Cloudflare Web Analytics, and Microsoft Clarity.
  • Session recordings. Microsoft Clarity may record anonymized recordings of how visitors interact with the Site (mouse movements, scrolls, clicks). Clarity automatically masks input fields and other sensitive content.
  • Affiliate click data. When you click an affiliate link, the destination merchant (Amazon, Chewy, etc.) records the click and may set its own cookies. Our affiliate networks share aggregated, non-personal performance data with us (e.g., total clicks and conversions). They do not share the identity of individual buyers.

2.3 Information we do not collect

  • We do not ask for, receive, or store payment card information.
  • We do not collect Social Security numbers, government IDs, or precise location data.
  • We do not knowingly collect information from children below the age of consent in their jurisdiction. See Section 8.

3. Cookies and similar technologies

A "cookie" is a small file stored by your browser. We use cookies and similar technologies for three purposes:

Type Purpose Examples
Strictly necessary Make the Site work (security, anti-fraud, basic preferences). Cloudflare bot management; WordPress session cookies when an administrator logs in to manage the site.
Analytics Understand which articles are useful so we can improve them. Google Analytics 4 (_ga, _ga_<container-id>), Microsoft Clarity (_clck, _clsk).
Affiliate Credit the merchant when you click a recommended link and make a purchase. Set by Amazon, Chewy, Impact, ShareASale, CJ Affiliate, and similar networks at the moment you click their link.

Cookie banner. When you first visit, you will see a consent banner. You can accept all cookies, reject non-essential cookies, or set your preferences. Strictly necessary cookies do not require consent. You can change your choice at any time using the "Cookie settings" link in the Site footer.

Cloudflare Web Analytics. This tool does not use cookies and does not track individual visitors. It is on by default and is treated as strictly necessary.

Do Not Track. Most browsers offer a "Do Not Track" setting. Because there is no industry-wide standard for how to respond, we currently do not change our behavior in response to DNT signals. We do, however, honor the choice you make in our cookie banner.

4. Why we collect this information

We process your information for the following purposes:

  1. To operate the Site. Serve pages, deliver content, prevent abuse, and keep the Site running.
  2. To send the newsletter you signed up for. If you subscribed, we use your email address to send the newsletter and related transactional messages (e.g., confirmation, unsubscribe).
  3. To understand and improve our content. Aggregated analytics tell us which articles are read, which are not, and where readers get stuck.
  4. To respond to you. When you email us, comment, or contact us, we use your information to reply.
  5. To comply with the law. If we receive a valid legal request or need to respond to a security incident.

5. Legal bases for processing (GDPR / UK GDPR)

If you are in the EU, UK, or another jurisdiction with similar laws, we rely on the following legal bases:

  • Consent (Art. 6(1)(a)): For non-essential cookies and for sending the newsletter. You can withdraw consent at any time.
  • Legitimate interests (Art. 6(1)(f)): For operating the Site, securing it against abuse, and conducting aggregate analytics. We believe these interests do not override your rights and freedoms.
  • Legal obligation (Art. 6(1)(c)): Where required to comply with applicable law.

6. Third-party services we use

We rely on a small number of trusted vendors. We do not sell or rent your data to anyone. The vendors below process information on our behalf or in connection with their own services. Each vendor's current privacy policy is published on its own website; if any link below has moved, you can find the policy by searching the vendor's site for "privacy policy."

Service What it does Vendor's privacy policy
Hostinger Web hosting hostinger.com (see "Privacy Policy" in the footer)
Cloudflare CDN, DNS, security, Web Analytics, Email Routing cloudflare.com/privacypolicy
Google (Analytics 4, Search Console) Traffic analytics, search visibility policies.google.com/privacy
Microsoft (Clarity, Bing Webmaster) Behavior analytics, search visibility privacy.microsoft.com/privacystatement
Beehiiv Newsletter delivery beehiiv.com (see "Privacy Policy" in the footer)
Amazon Associates Affiliate link tracking amazon.com/privacy
Impact, ShareASale, CJ Affiliate Affiliate link networks impact.com, shareasale.com, cj.com (each publishes its own privacy policy)

If we add a new processor that has a material impact on this list, we will update this page and update the "Last updated" date.

7. International data transfers

Senior Dog Daily is operated from the United States. Most of our vendors are also based in or operate from the United States. If you access the Site from outside the United States, your information will be transferred to, stored, and processed in the United States and other countries where our vendors operate.

For visitors in the EU, UK, or Switzerland, transfers to our US-based vendors are protected by the Standard Contractual Clauses approved by the European Commission, or by another lawful transfer mechanism the vendor relies on (such as the EU-US Data Privacy Framework, where applicable).

8. Children's privacy

The Site is intended for adults. We do not knowingly collect personal information from children. The applicable age threshold depends on where you live:

  • United States (COPPA): under 13.
  • United Kingdom (UK GDPR + Data Protection Act 2018, s.9): under 13. UK law sets the age of consent for information society services at 13.
  • European Union (GDPR Art. 8): under 16 by default, with individual EU member states permitted to lower the threshold to no younger than 13. We do not knowingly collect personal information from anyone below the applicable age in their member state.

If you believe a child has provided personal information through the Site, please email sarah@seniordogdaily.com and we will delete it.

9. Data retention

We keep personal information only as long as we need it for the purpose it was collected, or as long as required by law.

  • Newsletter subscribers: until you unsubscribe, plus 30 days for housekeeping.
  • Comments: for as long as the article is published, unless you ask us to remove them.
  • Email correspondence: typically kept for up to 24 months for reference, then deleted.
  • Server logs: kept for up to 30 days by our host and Cloudflare.
  • Google Analytics 4: GA4 offers two user-level data retention options — 2 months or 14 months. We have configured GA4 to retain user-level data for [TBD: confirm setting in GA4 admin before go-live]. Aggregated, non-personal reports may be kept longer.
  • Microsoft Clarity: session recordings are retained for up to 30 days. Favorite recordings and a randomly sampled subset of recordings, along with heatmap and label data, are retained for up to 13 months. (Per Microsoft Clarity's published retention policy.)

10. Your rights

10.1 Everyone

You can email sarah@seniordogdaily.com at any time to ask us to:

  • Tell you what information we hold about you.
  • Correct information that is wrong.
  • Delete your information.
  • Stop sending you the newsletter (you can also use the unsubscribe link in any email).

We respond to all valid requests within 30 days.

10.2 EU, UK, and Switzerland (GDPR / UK GDPR)

You also have the right to:

  • Access your personal data and receive a copy.
  • Object to processing based on our legitimate interests.
  • Restrict our processing in certain cases.
  • Receive your data in a portable, machine-readable format.
  • Withdraw any consent you have given.
  • Lodge a complaint with your local data protection authority.

10.3 California (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, and disclose about you.
  • Request deletion of your personal information.
  • Correct inaccurate personal information.
  • Opt out of the "sale" or "sharing" of personal information. We do not currently sell or share personal information as those terms are defined under California law. If we add advertising partners or features in the future that would meet the legal definition of "sale" or "sharing" (for example, certain ad-network integrations), we will update this Policy and provide a clear opt-out before any such change takes effect.
  • Not be discriminated against for exercising these rights.

To exercise any of these rights, email sarah@seniordogdaily.com with "California Privacy Request" in the subject line. On a verified request, we will provide a copy of the specific personal information we hold about you, or delete it, as you request. We may need to verify your identity first by confirming details only you would know (for example, the email address you used to subscribe).

10.4 California "Shine the Light"

California residents may also request a list of any third parties to whom we have disclosed their personal information for those third parties' direct-marketing purposes in the prior calendar year. As noted above, we do not share personal information for third-party direct marketing.

11. Security

We protect the Site with HTTPS encryption, Cloudflare's security features, and standard password and access hygiene. No internet service is 100% secure. If we ever experience a breach that affects your personal information, we will notify affected users and any regulator we are required to notify, as required by applicable law.

12. Links to other sites

Articles link to third-party websites, including affiliate merchants, veterinary references, and news sources. Their privacy practices are their own. We encourage you to read the privacy policy of any site you visit.

13. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will change the "Last updated" date at the top. If a change is material (for example, we add a new category of data or a new processor), we will say so at the top of the page for at least 30 days.

14. Contact

Questions, requests, or concerns about this policy:

Email: sarah@seniordogdaily.com Subject line: "Privacy"

— Sarah Bennett, on behalf of Senior Dog Daily