London Penny Review: Gift Wrap That Gives Back to Dog Shelters

By Sarah Bennett · Last updated August 13, 2026 · 7 min read

This is not a health article, and it is a little outside our usual lane. I am featuring London Penny because it is a dog-lover brand that gives back to shelters, which is something the people who read this site tend to care about. This covers what it is, what it costs, and who it fits, taken from the brand's own listings and its shelter partnerships.

The short version: London Penny makes premium, heavyweight gift wrap, designed and printed in Atlanta, and the brand is named after the founders' two dogs. The reason it belongs on a senior dog site is simple: London Penny says it donates to Atlanta dog shelters with every purchase, and it is one of the nicer gifts that give back to dog shelters you can actually buy. It is not cheap for wrapping paper, and reviews are genuinely mixed on whether the design is worth the price. If you want your holiday spending to do a small bit of good, and you love the idea of dog-themed wrapping paper from a brand built around two real dogs, it is a lovely pick. If you just need the cheapest roll at the store, it is not for you.

Most of what we write here is about keeping an aging dog comfortable. This is a small detour, and I want to be upfront about why it is here. London Penny came across my desk because it is a brand run by dog people, for dog people, and a slice of every sale goes to shelters. On a site read by people who would do anything for their dogs, that felt worth passing along, honestly and without overselling it.

What London Penny actually is

London Penny is a boutique gift wrap company. Its main product is heavyweight wrapping paper, the kind marketed as thick, glossy, and rich rather than the thin rolls at the drugstore, along with ribbons, blankets, and personalized collections. The paper is a 90 GSM weight, which is on the heavier end for gift wrap, and it is designed and printed in Atlanta, Georgia, and ships from the USA.

The name is the heart of it. As the company tells it, "It all started with two very special dogs," London and Penny, whose "joy, loyalty, and love" shaped the whole idea of gifting the brand is built on. That origin is not a marketing afterthought bolted onto a generic company. The dogs came first, and the paper came after.

Gifts that give back: how every purchase helps shelter dogs

London Penny earns its place on this site through that giving-back model. On its own website, the brand states plainly: "With Every Purchase We donate to ATL dog shelters!" The company does not publish a specific percentage or dollar figure, so I will not invent one; what it says is that buying its products sends support to Atlanta-area dog shelters.

That matters more than it might seem, because of who waits longest in those shelters. Senior dogs are the hardest to place. They are passed over for puppies again and again, they often arrive through no fault of their own after losing an older owner, and they can spend months in a kennel that a younger dog would leave in days. Anything that quietly channels money toward shelters is, in a small way, helping the gray-muzzled dogs almost nobody is asking for. That is the honest bridge between a roll of pretty paper and what we care about here.

So if you are looking for gifts for dog lovers, or more specifically gifts that support animal rescues, a brand whose whole model funnels back to shelters is a genuinely nice answer, more meaningful than one more mug or keychain.

Is it worth the price? An honest look

Now the part a good review cannot skip. London Penny is expensive for wrapping paper. A single roll of its designer paper runs around $18.99, with larger options closer to $37.99, against the $3 to $8 you would pay for an ordinary roll. You are paying a premium for the design, the heavier stock, and the cause.

Customer reviews reflect that split. On Trustpilot, the reception is mixed: plenty of buyers love the heavyweight feel and the rich, spectacular designs and say it wraps beautifully, while others feel that for the price it is closer to nicely printed poster paper than something worth the premium. Both things can be true. It is real, good-looking wrapping paper, and it is priced well above what most people expect to spend on wrapping paper. Whether that math works depends on how much you value the look and the giving-back part.

Who it is for

The dog lover in your life, or you, if you want dog-themed wrapping paper from a brand built around two real dogs.
Anyone who wants their spending to do a little good. If you are already buying wrap for the holidays, choosing holiday gifts that help shelter dogs over a generic roll costs you a few dollars more and sends something to a shelter.
Not the bargain shopper. If price per roll is your only measure, this is not your paper, and that is a perfectly reasonable call.

See London Penny's designs and current prices

Disclosure: this site earns a commission if you buy through this link, at no extra cost to you. It does not change what I would tell you: this is pretty, premium paper from a brand that gives back, not a health product, and it is priced accordingly.

Frequently asked questions

Does London Penny really donate to dog shelters? The brand states on its own site that it donates to Atlanta dog shelters with every purchase. It does not publish the exact amount or percentage, so treat it as a genuine giving-back model without a specific number attached.

Where is London Penny made? It is designed and printed in Atlanta, Georgia, and ships from within the USA.

Is the wrapping paper worth the price? That is the honest sticking point. At roughly $18.99 a roll it is far more than ordinary wrap, and reviews are split between people who love the quality and people who find it pricey for printed paper. You are paying for the design and the cause as much as the paper.

What does London Penny sell besides wrapping paper? Alongside its heavyweight paper, it offers ribbons, sherpa blankets, and personalized collections, all in the same dog-loving, gift-focused spirit.

We spend most of our days here on the unglamorous work of helping old dogs feel better: the joint supplements, the ramps, the hard end-of-life conversations. A roll of gift wrap is a long way from any of that. But a company named after two dogs, sending a little of every sale back to the shelters where the oldest dogs wait the longest, is an easy thing to feel good about passing along. If you are still working out the rest of the list, we keep a wider guide to gifts for senior dog owners, where most of the picks are aimed at a problem an aging dog is having right now. If this one fits your list, wrap something lovely, and know a bit of it goes somewhere kind.